'SecondActWomen' Founders On How Women Over 50 Can Feel Invincible, Not Invisible

Barbara Brooks (left) and former partner, Guadalupe Hirt (right), co-founders of SecondActWomen, stand confidently side-by-side against a neutral studio backdrop—Barbara wearing a light-blue blazer draped over her shoulders, Guadalupe in a sleek black dress—both looking ready to lead the next chapter for women 40+.

In the feature by Forbes (Next Avenue), Barbara Brooks and Guadalupe Hirt discuss how their organization SecondActWomen is helping women over 50 shift from feeling invisible to feeling invincible. They share their mission to rewrite the narrative around age and career, highlight how experience becomes a competitive advantage, and offer candid insights about entrepreneurship, career pivots and life beyond 40.