Redefining Aging as Women 40+.
We’re the pro-age community and business platform helping women own their brilliance — and brands understand our power, needs and influence.
Live Agefully
The New Era of Midlife
SecondActWomen is the pro-age community and business platform redefining how women 40+ see themselves—and how the world sees them too.
We’re not past our prime. We’re in our prime!
Community
SecondActWomen, The Office of Living Agefully, is —where women 40+ connect, learn, and lead through experiences that celebrate every stage of life. From events to member gatherings, this is where Live AGEfully begins.
What We Do
Insight
The 40+ Lab, The Think Tank of Real Women, is our research and strategy hub powered by real voices of women 40+. We help companies and brands build age-inclusive strategies rooted in authenticity, data, and lived experience.
Conversation
Barbara Brooks Speaks, The Mic That Moves Mindsets, and The House of Middlescence, The Living Room of Midlife, spark conversations that reframe aging, challenge bias, and open minds through keynote talks, storytelling, and bold dialogue.
Choose Your Starting Point
Explore where living agefully begins for you.
Community: Join SecondActWomen
Be an Insider Club member and connect with real women 40+ through community, conversation, and events.
Insight: Partner with The 40+ Lab
Tap into the Think Tank of Real Women for insights, panels, and strategy that drive age-inclusive growth.
Conversation: Book Barbara Brooks
Bring The Mic That Moves Mindsets to your stage. Inspire your team, audience, or company to Live AGEfully.
Media Highlights
The Power of 40+
We are Not a Niche. We are Today.
There are more than 70 million women over 40 in the U.S. building companies, leading teams, shaping culture, and holding trillions in spending power. We’re redefining what influence looks like and proving that experience is the ultimate advantage.
Upcoming Highlights:
Cocktails & Conversations | 3rd Thursdays at Clayton Hotel & Members Club
CareerCon | Coming in January 2026 to PhiHub
Bubbles, Bites and Vision Boards | January 2026 to the Thompson Denver
Biz+LifeCon Women 40+ Experience | April 23-24, 2026 in Denver at Comedy Works
She’s Got Drive Women’s Money + Life Summit | October 2026 at Mercedes Benz of Denver
The Living Room of Midlife
The House of Middlescence
Our media home, The House of Middlescence is where founder and host, Barbara Brooks and houseguests get comfy with real conversations, humor, and a whole lot of honesty about life at 40, 50 and 60+.
Catch the latest podcast and YouTube episodes, stories, and interviews anywhere.
What Our Women are Saying
Ivette Gonzales Flower
40+ Small Business Owner
“When I started my business, I had passion but no roadmap. Bloom Coaching changed everything. Barbara’s training and the Second Act community gave me the tools, confidence, and support to grow from an idea into a thriving entrepreneurial speaking and leadership training career. I now work with corporations to increase revenue by 30% and create workplaces where people feel engaged, valued, and inspired to excel. I’m forever grateful and I can’t recommend becoming an Insider enough! Believe in yourself and join our community.’
Kimberly Cunningham
50+ Business Onwer & Adult Nurse Practicioner
“Barbara Brooks is a true champion of women of all ages—creating meaningful connections through SecondActWomen, transformative opportunities, and a community that changes lives. Her leadership has amplified my work, my business, and my impact.”
Michelle Fox
50+ Executive Assistantt
“SecondAct Women Insiders has been a steady source of connection and fuel for my goals. I came in looking for a network and discovered a true circle of women who share opportunities, make thoughtful introductions, and aren’t afraid to talk about the real stuff that comes with this time in our lives.”
Stay inspired. Your age is an advantage and we have helpful tips, stories and news and so much more inside our monthly Aging Out Loud e-news.
