Live Agefully Begins Here

Meet SecondActWomen

A woman with curly hair sitting on a chair with her leg on a small desk in a modern, bright room with plants and a large mirror.

Our Story

Born from the belief that age isn’t a limit but a launchpad, SecondActWomen exists to help women 40+ Live Agefully—owning every chapter and changing the conversation about what midlife means.

Meet Our Founder

Barbara Brooks, founder of Second Act Women standing outdoors in front of a wooden slat wall, wearing a black sleeveless vest, large black hat, wide-leg jeans with cuffs, and black boots -- standing confidently reflecting Second Act Women.

Barbara Brooks is the thought ‘starter’ and storytelling arm of SecondActWomen and the Live Agefully movement. Through keynotes, consulting, and media appearances, Barbara challenges age bias and champions women over 40 as today’s most powerful growth market and workplace advantage. Her talks bridge data, stories, and strategies to help companies build age-inclusive cultures and professionals own their experience as an asset.

Learn more about her

Our Ecosystem

SecondActWomen

The Office of Living Agefully

Market as the anchor brand, movement + community always leading with the Live Agefully campaign.

The 40+ Lab

The Think Tank of Real Women

The business solutions, insights engine and strategy hub powered by SecondActWomen.

The House of Middlescence

The Living Room of Midlife

The media property and comfy space where raw conversations, cheeky humor, honesty and edu-tainment thrive.

Join the Club

Insiders Membership

Let’s Talk

Red telephone handset symbolizing connection and conversation central to the Second Act Women community.

We’re headquartered in Denver, Colorado.

Email our founder, Barbara Brooks if you wish. That’s how we roll. Direct access!

Smiling woman against yellow background representing the positivity and visibility of women 40+ celebrated by SecondActWomen.

Our Vision

A world where women 40+ are valued, celebrated, sought after, and supported in their careers and businesses, free from age-related bias. In this future, companies actively recruit, retain, and promote midlife women, while entrepreneurship is not only accessible but fully backed by clients, investors, and banks.

Three women standing together against a blue background representing intergenerational connection and empowerment within the SecondActWomen community.

Our Parent Co.

Bloom+Co Presents is the only multi-platform collective redefining midlife by uniting community, research, media, and thought leadership to unlock the power of women 40+ for themselves and for the companies that need them.

Meet Our Advisors

Every movement needs its brains and its believers. Ours is powered by a crew of powerhouse advisors 35 to 50+, leaders in business, operations, startups, and community, who lend their expertise and ideas to move SecondActWomen forward. Together, we’re rewriting what it means to age, work, and live on our own terms.