| We Speak
the power
of women
40 & 50+
Business and lifestyle community for badass women in the prime of their life
BizLife sisterhood just for us

40 & 50+ women re-scripting the future on our terms.

Our mission is simple. Together, we're re-writing the script that women 40 and beyond are past their prime. Because girlfriend, you know that nothing could be farther from the truth!  Enter, SecondAct|Women. We're a company started by women over 40, focused on elevating women 40 & 50+ through a powerful collection of business, career and lifestyle workshops, digital content and fab-ulous socials.

Our pathways to continue your #middlessence quest:

Level-up & stay connected

We're serving up pathways to continue your #middlessence quest. You've got this and we've got you.

  • Business & lifestyle conferences
  • Educational & informational workshops, masterminds, and round table talks
  • Career & life coaching by experts
  • Content & career resources
  • Private InsidersClub membership perks
  • Templates, worksheets and downloads
So, why women 40 & 50+

We've been put out to pasture and we don't get it.

GenX and Boomer women are being undervalued at work, under funded by VCs and under appreciated by a society that views youth as the end all, be all. Because of this, they find it hard to land a new job, pivot careers, be promoted, return to work, and the list goes on. Hell, even the founders of the company couldn't get hired back into corporate at 51 and 45 years young. 
Hence the start of SecondAct|Women

Founders, Barbara Brooks and Guadalupe Hirt launched SAW, a company laser-focused on helping those women get hired, return to her career after hiatus, or successfully start something new.

Women find it hard to land a new job, pivot careers, be promoted, return to work, get funding and the list goes on. Hell, even the founders of the company couldn't get hired back into corporate at 51 and 45 years young. Hence the start of SecondAct|Women.

Go big and become an InsidersClub member
Our membership club saves you money on development and growth.
From free to great savings on courses, webinars, outings and social events, save dollars on leveling up with your InsidersClub membership. And, right now, the first 500 members receive founding member status and a forever annual membership fee of $180.
Business & Career
  • Online and live workshops by experts, coaches, and advisers
  • Downloadable templates, worksheets and planning docs
  • Video library stocked with conference and session recordings
  • Mastermind breakout groups 
  • 15 passes to WorkAbility and conference room use for discount
Lifestyle & Self
  • Mindful outings including hikes, meditation, and yoga 
  • Done-for-you templates and worksheets 
  • Online and live workshops by life coaches, trainers, and practitioners
Socials & Sips
  • Private member-only socials
  • Discount member pricing
  • Free swag 
Join us at an event or two or three...
Be a guest every month at our workshops, webinars and more.

Helping women like you own your number and thrive is what we're all about. Boost your hard skills and tap into our tools to continue to grow as a corporate woman and entrepreneur by taking one of our workshops mostly led by women over 40. Register when you can and Barbara and Lupe will see you there, girlfriend.

Finally! A conference for us too

BizLifeCon is the ultimate collaboration event for women 40 & 50+. 

Learn to write and publish a book, start a podcast, treat yourself better, or brand your company. That's what you can expect and more at the third annual BizLifeCon happening June 12 and 13 in Denver. Oh, and bottomless mimosas and doughnut wall too!

Grab your early-bird tickets now for only $110 InsidersClub members | $139 GA early-bird. Learn more.

Word is getting out
Elevating our collective voice. One news story at a time.

We're on a mission to set the record straight about women 40 & 50+. The time is now to challenge status quo and reclaim our narrative. We know we're preaching to the choir when we say that life is just getting started and we're done being told otherwise.

Click the logos to hear 'our + your' story...

Let's get social
Join our digital tribes connecting women where you wherever you are in the world. Meet us inside our Facebook group and on Instragram for SecondAct|Women and join the new, LinkedIn group for Businesswomen 40 & 50+.
"When women support each other, incredible things happen."
International Women's Day
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SecondAct|Women is a subsidiary of Bloom+Co Presents, a multi-media female-focused company. 1576 Sherman Street, Denver, Colorado 80203 hello@secondactwomen.com

They say 'the more you tell, the more you sell' which is true... but only if people actually read what you write. People read text that's punchy, interesting and helps them make a good buying decision.