Society Calls it a Midlife Crisis
We call it a midlife quest to reclaim HERself

​SecondAct|Women is a powerful career and lifestyle network of amazing 'midlife questing' women over 40 and 50+.  Our mission is simple. We are here to spur and support ​your careers, ventures, big ideas and new friendships through a curated collection of business and lifestyle events and programs, resources, content and community.

​"I refuse to let a system or a [youth-obsessed] culture or a distorted view of reality tell me that I don't matter." 
​- Oprah Winfrey, 65
For too long, women have been unfairly pigeonholed at the intersection of the isms - ageism, sexism and brandism. Enough. SecondAct|Women was founded to counter this society-imposed portrayal and re-script our own narrative. We're here to help our community of badass women over 40 and 50 own their number, get the education and information to remain relevant, provide tools and resources to startup and frankly, become an advocate for the movement to edit the idea we're too old, past our prime or out of touch to do, be and continue our career and life's journey.

"It's time we reclaim ourselves by engaging in mission-oriented action to change the status quo and thrive in both our careers and life. It's GenX and Boomer time. We matter full stop." - Barbara Brooks 53, Founder & CEO

Experiences & Programs

We are serving you aspirational pathways to continue along your 40 and 50+ midlife quest to get that promotion you deserve, pivot careers, start the company you've wanted to start,  grow your company, or simply meet other like-minded women. Our curated collection of programs help you do you! 
  • Biz & Lifestyle Conferences
  • Private Insiders Membership Club 
  • Educational & Informational Workshops, Sessions &  Round Table Talks
  • Career & Life Coaching 
  • Content & Career Resources​
  • Retreats & Girlfriend Getaways

Join the Club

It's your time. Your time to invest in you, sister. Become a part of a very special community, the SecondAct|Women Insiders Club community with 24/7 access to online courses and coaching, free and discounted programs and member's only events and more.

Insiders Club member perks.

Career & Business

Informational workshops, career and business ownership coaching,, resource hub and much more. Learn moire about the club here.

Lifestyle & Self

Uniquely curated events, girlfriend getaways, and mind and body coaching and resource hub.

We're Fierce. Let's Admit It.

We, as a community, are one big power source and it's our time. GenX women and Boomers rule, and here's why... Oh, and get your tissues ready because co-founder, Guadalupe Hirt will have you in tears!

The Women Behind the Mission

Barbara Brooks [53] Founder & ​Guadalupe Hirt [46] Co-Founder
Barbara (53) and Guadalupe (46) created SecondAct|Women based on their own personal experiences and conversations with other women over 40.

​After having a marketing and public relations company together, both found themselves ready to move on. After their own bouts with career ageism when neither could find a position back in corporate, it was time to do something different. Enter, SecondAct|Women. #workwives on a mission.
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