Society calls it a midlife crisis.
​​We call it a midlife quest to reclaim HERself.

"I refuse to let a system or a [youth-obsessed] culture or a distorted view of reality tell me that I don't matter." 
​- Oprah Winfrey, 65
SecondActWomen is a powerful career and lifestyle network building a society of amazing 'midlife questing' women over 40 and 50+.  Our mission is simple. We're here to spur and support your careers, ventures, big ideas and new friendships  through a curated collection of lifestyle and business events and programs, community, and connections.
We founded the organization to embolden women that have been unfairly pigeonholed at the intersection of ism's - ageism, sexism, and brandism. We are rallying women to reclaim herSELF by engaging in mission-oriented action to change the status quo, thrive in our careers, and live the life we deserve passionately. 

Experiences & Programs for You.

We are serving you aspirational pathways to continue along your 40|50+ midlife quest. Our curated collection of programs help connect you with like-minded women, find your passion and move on it, climb the ladder or switch careers all together, and start a company or grow the business you have now. #YouGotThisGirl
  • Biz & Lifestyle Conferences
  • Retreats & Girlfriend Getaways 
  • Online and Off-Line Community
  • Membership Society (coming soon)
  • Workshops & Round Table Talks
  • Curated Content & Resources​

We Are On Fire, Sister!

We, as a community, are one big power souce and it's our time. GenX women rule - and Boomers, and here's why... Oh, and get your tissues ready because co-founder, Lupe Hirt will have you in tears!
Our National Conference for You - Women 40 & 50+

BizLifeCon​ [Denver]

Microsoft Denver Headquarters on ​Nov. 1 from 8am to 5pm
The ultimate collaboration event for women 40 and beyond, this one-day bi-annual conference ​is packed with 3.0-style business and lifestyle workshops, social gatherings, comedy, and experiential pop-ups. ​Why? To get you actively moving towards your dream girlfriend and the theme this time around is, "Me, myself and I".  
​"I appreciate Barbara Brooks and Lupe Montes Hirt for having the vision! As women we need to empower each other to succeed and this event (SecondAct BizCon) did that!" - Aileen Regan [42]

We Got the Beat

We've created a playlist on Spotify just for us and it's played at all our events. We're talking 70's to today's beats to inspire and get you moving. There's a song for everyone and I'm sure the memories are plenty when you hear them. #wegotthebeat

The Women Behind the Mission... eh'um Movement.

Barbara Brooks [52] Founder & ​Guadalupe Hirt [46] Co-Founder
Barbara and Guadalupe created SecondActWomen based on their own personal experiences and conversations with other women over 40.

​After having a marketing and public relations company together, both found themselves ready to move on. Add in real-time career ageism when one couldn't find a position back in corporate and it was time to do something different. Enter, SecondActWomen. #workwives on a mission.

Join Our Online Community Today.

We're waiting for you.

We Made It!
Denver Startup Week 2019

Yaaaaas, it happened! SecondActWomen will officially be at Denver Startup Week Sept. 16-20. The largest ​free event of its kind in the world and over 1,000 submissions, we will be presenting the first-ever session for women over 40 by women over 40 - "Women Starting Up Over 40" panel will be Wednesday, Sept. 18 at 2pm.  #DENStartupWeek
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